Reagan's Revolution: The Untold Story of the Campaign That Started It All

Reagan's Revolution: The Untold Story of the Campaign That Started It All

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The campaign for the 1976 Republican presidential nomination is the only political race that Ronald Reagan ever lost. Ironically, that defeat to Gerald Ford "changed the conservative movement, the Republican Party, America, and eventually the world," writes Craig Shirley in Reagan's Revolution. Further, the campaign "marked the point when conservatives took over the Republican Party and changed its message and its ideology." Reagan's views on such issues as tax cuts, aggressive anti-Communism, reductions in government spending, and the use of military power to protect American interests moved from radical ideas to part of the Republican platform after 1976. Tracing Reagan's rise to national power to the concession speech he made at the convention, Shirley explains in great detail how Reagan almost single-handedly took the Republican Party from its "death throes" to its resurgence. He may have lost the nomination, but he saved the party. Based on interviews with insiders who worked on the campaign and the journalists and pundits who covered it, Reagan's Revolution offers many telling anecdotes and fascinating insights into the race's build-up and conclusion, making it the first book to offer exhaustive coverage of this vital period in Reagan's life. --Shawn Carkonen

Product Details

  • Author: Craig Shirley
  • Publication Date: 2005-01-20
  • Publisher: Thomas Nelson
  • Product Group: Book
  • Manufacturer: Thomas Nelson
  • Binding: Hardcover, 448 pages
  • Package Dimensions:
    • Dimensions: 930L x 630W x 150H
    • Weight: 165
  • List Price: $25.99
  • UPC: 020049056035
  • ISBN: 0785260498
  • ASIN: 0785260498

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Customer Reviews

Average Amazon User Rating: 5.0 stars

5 stars Illuminating 2010-05-19

Reviewer: Alexander Robinson

Shirley's recount of the 1976 Republican Primary between Reagan and Ford was illuminating. Shirley's analysis of the Republican party before 1976 was candid and insightful. Not being alive in 76, I had no idea that Reagan lost the first four primaries before winning North Carolina and Texas. Today, Reagan is seen as a visionary and transformational figure (with good reason). Shirley's book is an indispensable read to understand the Reagan Revolution.

4 stars How Mr. Ford real was. 2008-12-14

Reviewer: D. Williams

Learn how Mr. Ford and his people treaded Mr. Reagan and what he though of the government.

5 stars FAIR AND BALANCED APPRAISAL OF THAT CAMPAIGN 2008-12-14

Reviewer: NOVA REVIEWER

I remember that campaign well. I was a supporter of President Ford who sweated out the possibility of an incumbent president being rejected by his own party even though Ford was a decent president who stood a much better chance at defeating Jimmy Carter in the November elections.

Although Craig Shirley obviously was a Reagan admirer -- maybe even a Reagan worshiper -- he did an excellent job in keeping this story as fair and balanced as possible. President Ford, as the incumbent, certainly had many advantages as the establishment within the Republican Party rallied around him. Although he had not previously been nominated or elected to the presidency, he had governed as a Republican since succeeding President Nixon and his failure to claim the nomination would have been an embarrassment to the GOP. The party's infrastructure was dedicated to saving President Ford. But Shirly also points out that there were many problems facing the Ford campaign. Both campaigns had strengths and weaknesses and Shirley did an excellent job pointing them out. This book was not written to be a hatchet job on either the Republican Party that nominated Gerald Ford over Ronald Reagan or on President Ford himself. The book was more of a historical look at the epic campaign for the 1976 GOP nomination told by an unbiased Reagan supporter. This lack of bias is what makes this an excellent book.

I remembered well much of what Shirley described in the book. What struck me the most is the North Carolina primary. I remember that night listening on the radio and an announcement came over about an upset. Being a Ford supporter and one who despised Jimmy Carter at the time my first thought was that George Wallace's faltering campaign may have shown some life and sprung an upset that would derail Carter's campaign. After a commercial break, however, I heard the upset was not what I had hoped. That primary upset for Reagan maybe redirected US politics for the next few decades. Had President Ford won he probably could have cruised to the nomination and Reagan would have been forced out. With a unified party behind him, Ford may have won the election and Reagan would have been just a footnote in history.

I personally do not think for a moment that Ronald Reagan would have won the 1976 election had he won the nomination. The GOP would have been split in a manner comparable to what happened in 1964 even though Reagan was a much more persuasive and smoother campaigner than Barry Goldwater. Reagan would have ran better than Ford in some areas of the country but not as well as Ford in other areas of the country. Although Reagan was undoubtably a better communicator and campaigner than President Ford, his campaign organization was lacking and his message was seen as still too far to the right so as to scare off many potential voters. That was still an issue in 1980 but after four years of President Carter's ineptness and the country being slapped around in the international arena I think the American people were willing to roll the dice and take a chance with Ronald Reagan. Reagan's victory in 1980, in my opinion, was more of a rejection of Jimmy Carter than it was of acceptance of Ronald Reagan. However, the 1984 was definitely acceptance of Reagan.

Mr. Shirley is to be commended for this excellent account of the 1976 campaign for the GOP nomination. He set aside his self-admitted biases and gave the reader a book that was informative and enjoyable regardless of who one supported during the 1976 campaign.

As for the Republican Party, I am personally tired of candidates trying to be the next Ronald Reagan. I told co-workers last year that I did not want another Reagan. I want candidates to step up and be their own self. Reagan was true to himself -- although his governance was more moderate than his rhetoric -- and I wanted a candidate who would be true to themself. Instead of adopting a "What would Reagan do?" attitude towards today's issues the GOP need candidates who will think for themselves. What would Reagan do? Probably tell them to think for themselves.

5 stars A Roadmap for Republican Recovery 2008-12-11

Reviewer: Michael J. Vlach

This is a great book for two reasons. First, it is a fascinating account of Ronald Reagan's 1976 campaign. I learned stuff I never knew before--Ford disliked Reagan, Goldwater campaigned against Reagan, etc. But second and most importantly, this book has incredible relevance for post-2008 Republicans looking for hope. Shirley's book was written in 2005, but one cannot miss how similar 1976 was to 2008 in regard to Republicans being out of power and with no direction. 1976 was even worse for Republicans and many of the claims of the media that were said then are said now--"If you elect someone really conservative you're committing political suicide." "If you want to be relevant as a political party stop talking about social issues." All of those things were said as Ronald Reagan picked up his campaign to change America. Not only is this a great read about Reagan it has principles for a conservative revolution that should not be missed. Yes, there will never be another Ronald Reagan, but the principles he stood for can be rekindled. Shirley's book is an unintended roadmap for Republicans looking for a way out of the wilderness.

5 stars I Was There 2007-02-18

Reviewer: Richard Burnham

I worked for the Illinois primary committee through the full 1976 primary campaign and then attended the convention with the Illinois delegation.
I worked with Reagan's California people during the primary and Charlie Black and Roger Stone during the Illinois primary. Shirley has captured the essence of that campaign and written a book that should be a primer for any young gun that seeks to influence national politics. Well done Craig! A+.